Can IGT compete with Microgaming Go?
Leading online gaming software provider, Microgaming, has been busy making improvements to its mobile gaming portfolio, to ensure their product remains one step ahead of their competitors. They have introduced two new HTML5 games to their Microgaming Go games selection: Agent Jane Blonde and Avalon.
Both games are highly popular in Microgaming powered casinos, both in the Flash and Download varieties, making them obvious choices for Microgaming’s HTML5 platform. Microgaming’s approach to their latest Mobile platform has been an aggressive one and it’s clear that they’re keen to expand the Microgaming Go games selection and language availability as fast as possible.
Just a month ago Mega Moolah, probably the best known and most lucrative of Microgaming’s Progressive Jackpot Slots, was released on the HTML5 platform, along with availability to play in six new languages. As the Microgaming Go product expands, so does its appeal, making it hard for other software providers to rival Microgaming’s mobile offerings.
Neill Whyte, the Head of Product Channels at Microgaming, stated that the launch of Microgaming Go has really set the bar high as far as mobile gaming is concerned. The product now boasts more than 75 quality casino games which are compatible with a wide range smartphones and tablets. Microgaming have come a long way since the release of their first mobile software in 2004 and have managed to lead the way in mobile gaming excellence ever since.
Microgaming’s biggest competitor, International Game Technology (IGT), is ever eager to keep up with its rival and has also released a new selection of Slots to its mobile gaming selection. IGT’s mobile platform, which is available to iOS and Android smartphone users, now includes popular Slot titles Elvis A Little More Action, Wolf Run and Kitty Glitter. Each game is available in portrait and landscape orientation and features its own unique sound track.
Each afore mentioned Slot has been popular at WagerWorks casinos, the casinos powered by IGTs software. IGT, like Microgaming, is careful to introduce its most popular games to mobile players, in hopes of continued success on the mobile platform. Leigh Nissim, the commercial director of Interactive at IGT said recently: “A selection of superior branded content and consistently high performing games helps make IGT a driving force behind this growth.”
In 2013 IGT is also due to release IGT rgs Mobile – a mobile remote game server that will allow other WagerWorks games operators to integrate mobile casino games onto their existing mobile casino. This release will bring IGT’s players at least 20 new games each year. Whether IGT rgs Mobile can rival Microgaming Go in the future remains to be seen, but 2013 looks set to be a great month for mobile gaming with an expansion of game selection and improvement in game quality that’s sure to please the players of each provider.
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