Playboy Live Dealer to be launched by Microgaming
In a marketing coup that will shake up the gaming industry it was recently announced that Playboy™ bunnies will now form part of the Microgaming experience. In an deal that will see the iconic Playboy™ brand used to market the affluent lifestyle of online casinos, we will see the new Playboy Live Dealer product launched at the beginning of February, 2013.
Established in 1953 by Hugh Hefner, the lifestyle brand is using its global brand awareness; near on 8 million Facebook fans and 17 million monthly unique online visitors to enhance their presence in the online gaming market.
Using the Microgaming Live Dealer platform, Playboy will conjure up the famous Playboy Club that will include dealers dressed as the iconic Playboy Bunny. The studio will encompass all things Playboy with striking aesthetics, glamorous decor and the signature Playboy theme.
The Live Dealer collection will encompass a full suite of games including classics like Roulette, Blackjack and Baccarat. This unique opportunity will be a huge step for the brand and will appeal to a global audience that could change the face of live-dealer online gaming.
The licensing agreement between the two parties will also open the door for Random Number Generator (RNG) games to be created. This means that we will be seeing real-money Video Slots being released over the next few months.
188BET’s Managing Director, Nigel Singer said “It’s very exciting to be one of the first operators to go live with Microgaming’s Playboy Live Dealer. Live Dealer forms an integral part of our product portfolio and this provides an opportunity to drive new and existing players to a studio that is like no other.”
While Jason Turner, Senior VP for Playboy and GM for Digital Ventures comments, “The Playboy partnership with Microgaming is another example of partnering our iconic brand with a best in class gaming provider. We are thrilled that the gaming experience of playing with a live Playboy Bunny Dealer can now extend from our land-based Playboy Clubs to online gaming.”
CEO of Microgaming, Roger Raatgever had this to add: “The Playboy Live Dealer offering is another market first for Microgaming. We pride ourselves on partnering with the right brands at the right time and Playboy is one that we are proud to have a licensing agreement with. We believe that we have created an outstanding Live Dealer Playboy product which perfectly embodies this iconic brand; it will be a unique offering for operators and players alike.”
If you’re interested in being one of the projected millions who will get in on the action with Playboy Live Dealer games, you’ll need to find a top-flight casino powered by Microgaming sooner rather than later.
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