888 Casino Buys Social Monitor
iGaming Business has this week announced that a deal has been struck with 888 Casino that will allow the online Casino to keep a closer eye on its social presence as well as the social capacity of competing brands.
What is the Social Monitor?
888 Casino will be using the new Social Monitor to measure and analyse the online presence and interactions of its brand and as well as that of its competitors. Social Monitor was created as a social media monitoring programme by iGaming Business in conjunction with SCRM Cloud. Social Monitor will enable 888 Casino to analyse the way that its users interact with the brand via social media, enabling the online gaming hub to improve its services based on what its players’ behaviours. The programme can monitor social media, blogs, forums and news sites. Head of iGaming Business Alex Pratt has described Social Monitor as “the first solution of its kind specifically tailored for the iGaming industry. “It is really exciting to see it gathering momentum as operators and suppliers begin to understand the competitive advantage it provides across the business,” he said, “from acquisition and retention to affiliates and offsite UX.” Founder of the SCRM Cloud Jaokim Nilsson expanded on the capabilities of the programme, stating, “We can analyse what has worked on Twitter for any sport across sportsbooks or understand the critical mentions related to payments, promotions or customer service on forums in real time.”
About 888 Casino
888 Casino is part of the 888 online gambling empire. It’s been in the business longer than almost any other online Casino and is one of the top innovators in the industry, offering the latest and greatest games and a first rate user experience. Sign up to play at 888 Casino and receive a welcome bonus worth up to CA$1500.
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