Aspire Global Revolutionise Online Casino Marketing
Posted on June 28, 2021 at 2:06am
It seems that Aspire Global is doing whatever it can to revolutionise the ways in which online casino operators are choosing to market their brands across the globe. This comes after the firm boosted the capabilities of its new AspireCore gaming platform. This will be done through the integration of a new, more comprehensive CRM system.
Given the name ‘Aspire Engage’, this new platform of customer data is powered by Exponea. Essentially, what it does is incorporate a wide array of services that are aimed at better delivering improved online casino player journeys and greatly increasing levels of customer satisfaction.
The Chief Executive Officer of Aspire Global, Tsachi Maimon, has said that the firm is delighted to be able to launch AspireEngage as it believes that the platform will revolutionise the way that operators are currently conducting their marketing practices. Maimon continued by saying that as a real-time solution, AspireEngage will be very easy to use. Furthermore, it might just open up the opportunity for online casino operators to create more sophisticated, impactful marketing techniques that will likely lead to a more personalised experience for users.
While Aspire continues to expand and to enter newer markets, the CEO believes that this new integration will cement AspireCore as a true and reliable gateway to plenty of iGaming opportunities.
To date, Aspire has already been putting a great deal of effort into growing its global presence. The firm has gone on to expand its position throughout Latin America and has gained more of a presence by working alongside operators like Betfair and William Hill in Colombia.
Expanding In The European Market
Aspire has not just expanded within the Latin America market, but in the European one as well. The company has managed to establish agreements with online casino operators throughout Portugal, Romania, and Switzerland. Most recently, it signed a deal with the Irish group Funfair Casino. The deal incorporates managed services. Aspire managed to secure this before Funfair was recruited by Stake.com, a casino and sports betting site.
This platform offers marketing capabilities in real-time, which will afford operators the opportunity to sharpen their current approaches to player engagement. Overall, this will include the management of bonuses, user segmentation and personalised messaging, all of which could be an industry game-changer.
AspireEngage will not simply provide CRM services to online casino operators but will also allow them to connect their own tools for CRM to the platform. With a self-managed interface, the platform is sure to go a long way in changing the industry’s marketing efforts.
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