Betsson Steps Into Online Gambling In Italy
One of Betsson Group's subsidiaries known as StarCasino has gone online live in a move to enter the lucrative Italian gambling market. The games have been specialized and localized to appeal specifically to the Italian market. So far, both Ventuno Live Blackjack has been implemented and Evolution Gaming's live Venezia Roulette is also available in Italy.
The casino services being brought to the new Italian audience by StarCasino feature dealers that are fluent in Italian. This has been a successful and smart move on StarCasino's part. It was done to make players more comfortable knowing that they can successfully interact with the dealers. The casino has also arranged to have an Italian staff of customer service members.
They are also fluent in Italian and are always available to answer any questions and to offer good customer service to the new Italian players. The casino has also implemented a way for players to make payments using Euros, making playing on StarCasino even easier for new Italian players. The new gambling laws in Italy are being partially credited for the successful implementation of new StarCasino in Italy.
The casino is AAMS approved, which means that they are overseen by a responsible government authority to assure players that all the gambling that occurs is done in a way that is responsible and transparent, and that it is all legal. This gives players extra assurance that all games will be implemented in a fair way and that they will receive any winnings accrued. Betsson is part of a large network of services that also offer poker services, bingo, a sports-book and an exchange. Betsson is a Swedish company with over 150 employees and over forty years in the business.
Their customer service representatives are considered to be among the best in the business, which helps to assure new players in Italy that games will be fair and secure and that they are dealing with a trusted company. Betsson also features games on their website with an unusual quality. Players are able to demo the games free of charge and with no need to register immediately.
Once visitors to the website feel comfortable with the games they can then register and join. This has been a very successful marketing strategy for Betsson and adds to the feeling of trustworthiness that players receive from dealings with the Betsson Group.