Betway Inks GiG Online Casino Canada Deal
Online casino Canada betting and gaming giant Betway has now signed up for digital iGaming solutions provider Gaming Innovation Group’s GiG Comply tool. The tool is a specialised affiliate marketing compliance screening tool and is considered a game changer by operators all over the regulated iGaming landscape.
Compliance is the main focus of the digital tool, with operators now able to automatically track and trace the content displayed on their affiliate websites so as to comply with jurisdictional laws and regulations.
The tool is adjustable and can be made applicable to the particular operator making use thereof. This is achieved by a function that allows operators to stipulate their own criteria for compliance relating to regulatory compliance across the various jurisdictions they serve.
Safe Gaming For All
Part of the tool’s mechanics is a snapshots analyser function that performs an analysis on the actual content as displayed on the affiliate partner’s website. The snapshot images are categorised according to so-called “code red” keywords, related links, and other relevant information relating to jurisdictional iGaming regulations.
According to Gaming Innovation Group CMO Jonas Warner, the online casino Canada partnership with Betway is a milestone achievement for the group. Warner said it’s welcome to see a gaming and betting giant such as Betway placing their trust in GiG’s special compliance software for the creating of a safe and responsible environment for customers.
Tool Of Huge Value To Betway
Tools such as the one provided by GiG enables online casino Canada operators such as Betway to remain in line with local laws in regard to their marketing and advertising efforts. Expert compliance creates confidence in terms of the keeping of updated information on sites. This saves operators from having to perform compliance checks manually, which can lead to costly oversights.
According to Betway Marketing and Operations Director Paul Adkins, compliance with local laws and responsible gambling are at the very heart of everything the operator giant does. This is why it’s an absolute pleasure to be partnering with an expert in responsible gambling compliance for ensuring alignment with the laws laid down by global jurisdictions, explained Adkins.
Gaming Innovation Group tool is now a 100% B2B offering. The group recently hit the 12-month mark for this crucial milestone. This also reflected in GiG’s financial report for the second quarter of 2021, for which period the group reported an impressive 23 per cent increase in year-on-year earnings.