Canadian Clothing Brand Supports Autism Month

Canadian Clothing Brand Supports Autism Month

Lillie Mcguire
Posted on April 09, 2021 at 3:04am

Local Laundry, a Calgary-based brand, has renewed its partnership with Kodette LaBarbera, the former reality television star of Hockey Wives of Canada. All of the products sold from her partnership with Local Laundry will benefit Autism Canada during the month of April. Every year, this month is dedicated to raising awareness of autism throughout the world.

World Autism Month kicks off with the United Nations-sanctioned World Autism Awareness Day on 2 April. Throughout the month, Autism Canada, along with other related organisations across the globe, focus on sharing stories and increasing understanding and acceptance of people with autism, as well as fostering a sense of support. These organisations also encourage the public to participate and become involved through performing small acts that help commit to and foster a kinder world. One such act is purchasing an item from Local Laundry and LaBarbera’s collection.

Paying Homage

The exclusive collection has been titled Ryder’s Collection, so named in honour of LaBarbera’s son. It includes three garments, all produced in Canada and made of high-quality products such as black bamboo zip-up sweaters, bamboo cotton t-shirts and sports grey classic crewnecks. Each item in Ryder’s Collection features a logo that is made up of interlocking puzzle pieces and a heart on the chest area.

The logo itself carries a great deal of meaning and symbolism to families affected by Autism. The puzzle piece is symbolic of the complexity of the Autism spectrum, and the heart represents the love and kindness with which the campaign was started.

A Heartwarming Success

In a statement about the collection, LaBarbera said all through the last nine years, their family has moved, and experienced highs and lows. Yet, Ryder has always prevailed. Now, Ryder is thriving. He is currently in a mainstream school, loves his teachers, classmates and all of the resources that are been provided – and he amazes everyone daily.

According to Local Laundry, a portion of the sale of each garment will be donated to Autism Canada throughout the rest of April. Each item is priced between CAD10 and CAD30. The black zip-up includes a giveback of $30, while the t-shirt generates a giveback of $10 and the grey classic crewneck garners $25. The products have all been produced locally and are made from sustainable materials, in line with the campaign’s determination to secure a brighter future for everyone.

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