GiG Sells Off Its Highroller Casino Brand | Gambling Insider CA

GiG Sells Highroller Brand to Ellmount Gaming

Lillie Mcguire
Posted on August 19, 2019 at 2:08am

Malta-based Gaming Innovation Group Inc. has announced the sale of its B2C Highroller brand. The brand has been purchased for €7 million (approximately CA$1.3 billion) by Ellmount Gaming Ltd. who will settle the bill over 48 months.

The terms of the deal state that Ellmount Gaming will initially be considered one of GiG’s B2B customers, and GiG will continue to power the managed service, front end solution and platform services. The brand will also retain GiG’s operator licenses until such time as Ellmount Gaming can acquire its own licenses. The final migration will only take place when Ellmount Gaming has received the required regulatory approval. Until then, Highroller will form part of a white label agreement between the two parties.

SNEAK PEAK OF HIGHROLLER CASINO...

A Shift In Focus

GiG’s divestment of its Highroller brand is all part of its strategy to intensify its focus on increasing equity for Rizk.com. GiG is keen to promote Rizk in the casino category and to expand its reach and audience. It aims to improve earnings and increase both customer loyalty and engagement. By shedding Highroller, they’ll be able to pour all their energy into building up Rizk and developing a Tier 1 casino operator catering to selected markets.

In addition to Rizk, GiG still operates Guts, Thrills and Kaboo, but Rizk is the best performer of the quartet. Rizk recorded a year on year growth of 34% in Q1 of 2019, and represents a whopping 71% of their total B2C revenue, making it the perfect target for a renewed focus. Guts is the second biggest earner, and will now be developed further as a sports betting brand, shifting somewhat away from the casino sector.

A Beneficial Deal All Round

Both GiG and Ellmount Gaming are thrilled with the new deal, and have promised that the change of ownership will not have any adverse effect on players or affiliates.

For Ellmount Gaming the Highroller brand is an excellent acquisition as it comes with a prestigious pedigree, an established market base, and the potential to expand into other iGaming verticals. Plus, they will still have GiG in their corner while they build the brand and give it the attention it deserves to grow it to its full potential.

GiG CEO Robin Reed has commented on how happy they are with deal too, and said that now they will have access to increased cash flow, and have forged a strong partnership with a reputable B2B partner. The sale is also a particularly lucrative one, as they only launched Highroller in December 2017, so it has returned a 3 digit ROI in very short period of time.


More News

888 Breaks the Mould With Live Casino Games

Lillie Mcguire
Posted on July 23, 2021 at 11:07am
888 Breaks the Mould With Live Casino Games

The live casino games at 888 may well be one of the brand’s best features. The software is provided by Evolution, which means that Canadian play

The Importance of Good Mobile Casino Apps

Lillie Mcguire
Posted on July 22, 2021 at 12:07pm
The Importance of Good Mobile Casino Apps

Mobile technology advancements have been a huge reason for the boom in online gambling. The proliferation of mobile casinos making it easy to play whe

AGCO to Observe Ontario Casino Transactions

Lillie Mcguire
Posted on July 19, 2021 at 12:07pm
AGCO to Observe Ontario Casino Transactions

As Ontario’s Roadmap to Reopen plan goes into effect, the province’s Alcohol and Gaming Commission has set up a specially organised inter-

More Entain Casino Games Online Coming Soon

Lillie Mcguire
Posted on July 12, 2021 at 12:07pm
More Entain Casino Games Online Coming Soon

Entain has made clear its intentions to further accelerate the development of its casino games online within several of its international markets. The

Pragmatic Play Adds More Live Casino Games

Lillie Mcguire
Posted on July 12, 2021 at 1:07am
Pragmatic Play Adds More Live Casino Games

Pragmatic Play, one of the industry’s leading iGaming content providers, has reportedly expanded its Azure titles significantly. This comes shor

Pragmatic Play Provides Betsson With Live Casino Games

Lillie Mcguire
Posted on July 02, 2021 at 12:07pm
Pragmatic Play Provides Betsson With Live Casino Games

Pragmatic Play has debuted its entire live casino portfolio in partnership with Betsson Group. This is being hailed as yet another major milestone for

Aspire Global Revolutionise Online Casino Marketing

Lillie Mcguire
Posted on June 28, 2021 at 2:06am
Aspire Global Revolutionise Online Casino Marketing

It seems that Aspire Global is doing whatever it can to revolutionise the ways in which online casino operators are choosing to market their brands ac

How To Choose The Best Live Casinos

Lillie Mcguire
Posted on June 25, 2021 at 12:06pm
How To Choose The Best Live Casinos

Online gambling’s popularity has soared in recent months. The global online gambling market is now predicted to be worth $67 billion by the year

Playtech Launch Fixed Odds Live Casino Games

Lillie Mcguire
Posted on June 25, 2021 at 12:06pm
Playtech Launch Fixed Odds Live Casino Games

Playtech, one of the industry’s leading iGaming developers, has just launched a brand new and exciting set of live casino games with fixed odds.

New Slingo Casino Games Online Deal

Lillie Mcguire
Posted on June 25, 2021 at 1:06am
New Slingo Casino Games Online Deal

Gaming Realms has officially rolled out a casino games online licensing agreement with International Game Technology, also known as IGT. The Gaming Re