Fox Bet Marks New Era For US Gambling
Fox Sports and The Stars Group have joined forces to bring the New Jersey public Fox Bet. It’s the first of its kind on US soil, as no other media organisation has ever become the face of a sports betting operation before. This unique angle is exactly what The Stars Group was looking for with this new venture and is hoping to give sports fans in the state a new, immersive experience.
This new operation will replace the New Jersey version of Betstars, and offer users the same real-money sports betting experience but with a twist. Fox Bet will sit alongside the Stars Group’s other offerings of PokerStars and PokerStars Casino, which will stay as they are. The twist with this new venture is that the Stars Group will use the reputation Fox Sports has as experts in the sporting world to help people with making informed betting decisions.
Big Names To Be Featured
One of the most exciting things that fans are looking forward to is the fact that some of the big on-air personalities involved with Fox Sports will be featured on the new betting platform. Some of the experts on the platform include the host of the Fox NFL kick-off program, Charissa Thompson and host of The Herd, Colin Cowherd. Users can also expect to see Cris Carter and Nick Wright from First Things First, as well as the team from Lock It In. These are all names that the public trust when it comes to giving insights into upcoming games.
Having this combination of on-air experts and the Stars Group’s expertise in online gaming, will give Fox Bet an edge, according to a statement made by CEO of Fox Bet, Robin Chhabra. The platform will become a live viewing centre that offers an interactive element that isn’t found anywhere else in the country.
Stars Group Shooting For Success
This isn’t the first time that the Stars Group has created a partnership of this capacity. They have a very successful and lucrative agreement with Sky Sports in the UK, and are hoping to build a similar experience in the US – starting in New Jersey.
The agreement has always had a long-term view and will be in place for up to 25 years. The Stars Group has reportedly invested $40 million in the agreement, on top the $10 million required for the license to operate within the state. There is also word of another license being bought in Pennsylvania where the companies hope to expand their Fox Bet operations.
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