Google Policy Change to Affect Online Casinos
Google announced a plan last November that was to alter the way it ranks websites on mobile searches. These changes are about to come into effect so let’s take a look at what this means for online casino gaming. Google’s new mobile search ranking will affect everyone.
From April 2015 they will integrate a new ranking category – mobile-friendliness – to help establish a website’s ranking. This week Google reps held a Google+ hangout answering questions on how the changes will affect various online enterprises.
Google confirmed that the best way to check if your site is mobile-friendly is to simply google yourself from mobile phone! A mobile-friendly site is indicated by a grey sign that simply reads “mobile-friendly”. If that sign isn’t there then several changes need to be made. If your site is not ranked “mobile-friendly” by Google then, as of April 21st, it will lose ranking positions. Google’s position on the matter is very black and white since there are no degrees of mobile-friendliness – it simply is, or it isn’t.
How Does This Affect Online Casinos?
This change at Google means that players searching for online casinos from their mobile phone will now be shown the ones that operate well on a mobile phone at the top of their search.
Any website that does optimise for mobile use will quickly decrease in popularity so hopefully the step will encourage all online casino providers to up their game.
For those online casinos who still need to make some changes, Google has helpfully laid out its exact criteria for mobile-friendliness, so it should be simple enough to update your website and conform to the guidelines.
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