JOINGO & Sightline Payments Ink Online Casino Deal

JOINGO & Sightline Payments Ink Online Casino Deal

Lillie Mcguire
Posted on June 14, 2021 at 12:06pm

Sightline Payments, the FinTech company that specialises in digital payment solutions within the sports betting and casino markets, has just announced its acquisition of JOINGO. The latter is a leader in mobile engagement and loyalty platforms for the online casino industry.

JOINGO currently serves more than 100 operators across North America. It is so far the only app solution to be focused exclusively on the online casino industry. The firm also boasts patented mobile loyalty platforms that allow casino brands to reach mobile users directly using highly personalised and interactive marketing campaigns. These campaigns have increased loyalty, reach and revenue.

More Robust Experiences

Joe Pappano, the CEO of Sightline Payments, said that through this acquisition, his firm will be able to provide more robust payment experiences. He added that Sightline understands that enhancing a guest’s mobile experience is key to driving the adoption of cashless gaming in casinos. Mr Pappano went on to say that Sightline extends the JOINGO team a warm welcome as the two look forward to strengthening their abilities to empower digital transformation as a key aspect of the online casino consumer experience.

As a spokesperson for JOINGO, Mike McManus, the firm’s CEO, said that the union of these two parties will provide the industry with significant resources and capabilities that will help to accelerate product development initiatives. The two firms share an impressive roster of common clients within the gaming space, and their partnership will help to deliver powerful value-added benefits to their respective clients.

The Finer Details Of The Deal

This acquisition provides Sightline with the ability to offer players the option to enjoy key cashless gaming solutions, as well as to enjoy a broader spectrum of products and features across North America. These solutions will help to enhance loyalty and personalisation for customers, as well as drive increased visitation to certain sites and properties.

Furthermore, this deal with also help to expand Sightline’s value-added solutions portfolio, which is already well-established. It will strengthen the company’s focus on other online casino offerings so as to enhance revenue and operations efficiencies.

In April 2021, Sightline announced that it has completed a funding round of $100 million. These funds were raised in order to build out organisational capabilities pertaining to systems, people, technology and marketing. Some of the strategic investors to have participated in the funding include Vectr Ventures, Point Break Capital, Searchlight Capital Partners, Cannae Holdings and Walter Kortschak.

Ready to play for REAL money? Start winning today.


More News

888 Breaks the Mould With Live Casino Games

Lillie Mcguire
Posted on July 23, 2021 at 11:07am
888 Breaks the Mould With Live Casino Games

The live casino games at 888 may well be one of the brand’s best features. The software is provided by Evolution, which means that Canadian play

The Importance of Good Mobile Casino Apps

Lillie Mcguire
Posted on July 22, 2021 at 12:07pm
The Importance of Good Mobile Casino Apps

Mobile technology advancements have been a huge reason for the boom in online gambling. The proliferation of mobile casinos making it easy to play whe

AGCO to Observe Ontario Casino Transactions

Lillie Mcguire
Posted on July 19, 2021 at 12:07pm
AGCO to Observe Ontario Casino Transactions

As Ontario’s Roadmap to Reopen plan goes into effect, the province’s Alcohol and Gaming Commission has set up a specially organised inter-

Pragmatic Play Adds More Live Casino Games

Lillie Mcguire
Posted on July 12, 2021 at 1:07am
Pragmatic Play Adds More Live Casino Games

Pragmatic Play, one of the industry’s leading iGaming content providers, has reportedly expanded its Azure titles significantly. This comes shor

Pragmatic Play Provides Betsson With Live Casino Games

Lillie Mcguire
Posted on July 02, 2021 at 12:07pm
Pragmatic Play Provides Betsson With Live Casino Games

Pragmatic Play has debuted its entire live casino portfolio in partnership with Betsson Group. This is being hailed as yet another major milestone for

Aspire Global Revolutionise Online Casino Marketing

Lillie Mcguire
Posted on June 28, 2021 at 2:06am
Aspire Global Revolutionise Online Casino Marketing

It seems that Aspire Global is doing whatever it can to revolutionise the ways in which online casino operators are choosing to market their brands ac

How To Choose The Best Live Casinos

Lillie Mcguire
Posted on June 25, 2021 at 12:06pm
How To Choose The Best Live Casinos

Online gambling’s popularity has soared in recent months. The global online gambling market is now predicted to be worth $67 billion by the year

Playtech Launch Fixed Odds Live Casino Games

Lillie Mcguire
Posted on June 25, 2021 at 12:06pm
Playtech Launch Fixed Odds Live Casino Games

Playtech, one of the industry’s leading iGaming developers, has just launched a brand new and exciting set of live casino games with fixed odds.

New Slingo Casino Games Online Deal

Lillie Mcguire
Posted on June 25, 2021 at 1:06am
New Slingo Casino Games Online Deal

Gaming Realms has officially rolled out a casino games online licensing agreement with International Game Technology, also known as IGT. The Gaming Re

OLG Inks AGS Casino Games Online Deal

Lillie Mcguire
Posted on June 25, 2021 at 1:06am
OLG Inks AGS Casino Games Online Deal

The Ontario Gaming and Lottery Corporation (OLG) has recently partnered up with The American Gaming Systems (AGS). An agreement between the two brands