JOINGO & Sightline Payments Ink Online Casino Deal
Posted on June 14, 2021 at 12:06pm
Sightline Payments, the FinTech company that specialises in digital payment solutions within the sports betting and casino markets, has just announced its acquisition of JOINGO. The latter is a leader in mobile engagement and loyalty platforms for the online casino industry.
JOINGO currently serves more than 100 operators across North America. It is so far the only app solution to be focused exclusively on the online casino industry. The firm also boasts patented mobile loyalty platforms that allow casino brands to reach mobile users directly using highly personalised and interactive marketing campaigns. These campaigns have increased loyalty, reach and revenue.
More Robust Experiences
Joe Pappano, the CEO of Sightline Payments, said that through this acquisition, his firm will be able to provide more robust payment experiences. He added that Sightline understands that enhancing a guest’s mobile experience is key to driving the adoption of cashless gaming in casinos. Mr Pappano went on to say that Sightline extends the JOINGO team a warm welcome as the two look forward to strengthening their abilities to empower digital transformation as a key aspect of the online casino consumer experience.
As a spokesperson for JOINGO, Mike McManus, the firm’s CEO, said that the union of these two parties will provide the industry with significant resources and capabilities that will help to accelerate product development initiatives. The two firms share an impressive roster of common clients within the gaming space, and their partnership will help to deliver powerful value-added benefits to their respective clients.
The Finer Details Of The Deal
This acquisition provides Sightline with the ability to offer players the option to enjoy key cashless gaming solutions, as well as to enjoy a broader spectrum of products and features across North America. These solutions will help to enhance loyalty and personalisation for customers, as well as drive increased visitation to certain sites and properties.
Furthermore, this deal with also help to expand Sightline’s value-added solutions portfolio, which is already well-established. It will strengthen the company’s focus on other online casino offerings so as to enhance revenue and operations efficiencies.
In April 2021, Sightline announced that it has completed a funding round of $100 million. These funds were raised in order to build out organisational capabilities pertaining to systems, people, technology and marketing. Some of the strategic investors to have participated in the funding include Vectr Ventures, Point Break Capital, Searchlight Capital Partners, Cannae Holdings and Walter Kortschak.
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