Relax Gaming & Kindred Release Online Casino Avatars

Relax Gaming & Kindred Release Online Casino Avatars

Lillie Mcguire
Posted on July 09, 2021 at 12:07pm

The Kindred Group seems to be extending its partnership with Relax Gaming even further. The latter is set to deliver a series of avatars designed exclusively for customers of the online casino group.

As the latest collaboration between the two, these avatars are to serve as a show of support for Pride Month. Theyare going to be designed to become what is believed to be the first LGBTQ+ avatars, an idea that has sprung from an internal network.

Representation For All Players

The idea to design these new avatars came about during the Kindred Group’s LGBTQ+ Network meetings. The design was developed following discussions with the group’s online casino content supplier and aggregator, much like the exclusive HexaBingo/HexaPro avatars were developed. These new avatars are intended to blend in with the current avatar options that customers are able to choose from and are mean to provide an alternative option for players to represent themselves with online.

Katharine Arnsby, the Poker and Bingo Team Lead, as well as a member of the Kindred Group’s LGBTQ+ Network, said that it feels amazing to work for a company that has been as open to these kinds of suggestions as Kindred has been. She added that the world is a big place and there are lots of different kinds of people out there, all of whom need representation. Ms Arnsby then went on to say that she has been a member of the LGBTQ+ community for many years and she is thrilled to finally be able to see inclusion happening from the mainstream. The difference between now and 20 years ago has come about thanks to individuals and online casino companies like Kindred driving change.

Working For Inclusion

Gavin Hayward, the Chief Human Resources Officer of the Kindred Group, said that the accumulative impact of smaller adjustments over time add up and make a big difference. The inclusion of these avatars marks an important step for those individuals who identify as a minority. Mr Hayward said that he is incredibly glad that as an online casino company, the Kindred Group can be a part of that.

Hayward added that the creation and implementation of these avatars means that employees of the Kindred Group can be proud of working for an employer that celebrates diversity and inclusivity, regardless of their gender or sexual identity. He added that this exercise is not simply just a tick-box for Kindred, but one that is aligned to the company’s corporate values and wider strategies for inclusion, equity and diversity.

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