LeoVegas To Boost Sports Betting Site With Expekt

LeoVegas To Boost Sports Betting Site With Expekt

Lillie Mcguire
Posted on April 15, 2021 at 3:04am

LeoVegas AB has announced further expansion plans as the company strengthens its vision of becoming a leading sports betting site. It has agreed to acquire all of Expekt Nordics Ltd assets from Betclic Group, a French online gambling operator. The total purchase price of the deal amounts to €5 million.

Once in effect, the acquisition will see LeoVegas take over the full management of Expekt. The latter has been a well-known heritage online sportsbook brand that has been in operation across Scandinavian markets since 1999.

LeoVegas To Strengthen Sportsbook

In an update to its investors, LeoVegas stated that the company had decided to proceed with its acquisition of Expekt in order to help strengthen its sports betting site presence within Sweden, its home market. Currently, Expekt generates a whopping 91% of its revenues within this market.

This merger will see LeoVegas migrating Expekt onto its proprietary technology platform. The aim of this is to attempt to revitalise the legacy of the sportsbook brand, which generated a NGR of €6.9 million during last year alone.

When addressing its investors, LeoVegas emphasized the fact that the acquisition of Expekt forms part of the firm’s strategic expansion into the sports betting site market. Through this expansion, LeoVegas seeks to diversify and amplify its revenues away from online casinos during the course of the remainder of 2021 and 2022.

A Nostalgic Approach

A spokesperson for LeoVegas approached the subject of the company’s acquisition of Expekt with a nostalgic angle. He emphasized the fact that Expekt has long been viewed as one of Sweden’s pioneers in sports betting and mentioned that while the sports betting site has been on the sideline for the past few years, LeoVegas has every intention of restoring it to its former glory as the region’s leading sports betting brand.

LeoVegas has added that it is working resolutely so that it may offer the ultimate mobile sports betting experience. This overall experience will entail a number of innovations, as well as new thinking into what kind of starting point a mobile experience will require for 2021 and 2022, both of which are said to be big years for sport. The acquisition of Expekt has signalled a milestone for LeoVegas and its sports betting site, and the firm continues to broaden its strategy.

The technical migration of Expekt into LeoVegas’ operating systems should be completed by May. The hope is that this will enhance the brand’s capacity to service a busy summer of sport that is set to include the French Open, Champions’ League, UEFA Euro Championships and the 2021 Tokyo Olympic Games.

Ready to bet ONLINE? Sign up at LeoVegas Sports NOW!


More News

Yggdrasil’s Atlantean Gigarise Video Slot Now Live

Lillie Mcguire
Posted on May 14, 2021 at 12:05pm
Yggdrasil’s Atlantean Gigarise Video Slot Now Live

Yggdrasil’s new Atlantean Gigarise video slot is the hottest news on the online casino block right now. Set among the chalky white columns of an

Greentube Ink Pariplay Casino Games Online Deal

Lillie Mcguire
Posted on May 14, 2021 at 12:05pm
Greentube Ink Pariplay Casino Games Online Deal

The playmakers of the global iGaming industry have been at it again. The latest big news is that casino games online from the Novomatic-owned Greentub

Live Casino Provider Evolution Buys BTG

Lillie Mcguire
Posted on May 14, 2021 at 12:05pm
Live Casino Provider Evolution Buys BTG

There’s a new horse in the Evolution Gaming Group stable, and this time it’s none other than Big Time Gaming, which the live casino provid

BGaming Guarantee Fair Casino Games Online

Lillie Mcguire
Posted on May 13, 2021 at 12:05pm
BGaming Guarantee Fair Casino Games Online

Innovative online gambling operator BGaming has always gone all-out when it comes to generating fair results and establishing credibility with its pla

What Makes Online Casinos Legal In Canada?

Lillie Mcguire
Posted on May 12, 2021 at 3:05am
What Makes Online Casinos Legal In Canada?

Many Canadian players enjoy lottery and other games on the worldwide web, but they get cold feet when it comes to playing games at online casinos. One

Sports Betting Canada Shock As Derby Winner Fails Drug Test

Lillie Mcguire
Posted on May 12, 2021 at 3:05am
Sports Betting Canada Shock As Derby Winner Fails Drug Test

Trainer Bob Baffert’s longshot, Medina Spirit, tested positive after the race for betamethasone, an anti-inflammatory steroid. Baffert announced

Mobile Casino Growth In Canada

Lillie Mcguire
Posted on May 12, 2021 at 2:05am
Mobile Casino Growth In Canada

Canadians have enjoyed mobile casino entertainment since the first games for cell phones were launched in the early 2000s. The platform has grown in p

The Incredible Benefits Of Mobile Casinos

Lillie Mcguire
Posted on May 10, 2021 at 1:05am
The Incredible Benefits Of Mobile Casinos

With the dawning of the age of the mobile device, the wide-spread availability of hand-held technology, along with growing access to internet access,

Play’n GO Releases New Hammerfall Video Slot

Lillie Mcguire
Posted on May 10, 2021 at 1:05am
Play’n GO Releases New Hammerfall Video Slot

Fans of heavy-metal band Hammerfall are going to get to go to town with Play’n GO’s newest video slot. Hammerfall is inspired by the popu

New Microgaming Online Casino Slots

Lillie Mcguire
Posted on May 08, 2021 at 12:05pm
New Microgaming Online Casino Slots

Microgaming, the online casino giant, is set to release a wealth of fresh, exclusive new content this month. This is evidence of its network of studio