Mr Green to Launch their Own Sportsbook
Popular online casino Mr Green has announced that it will branch out by launching its own sportsbook ahead of the UEFA Euro 2016. Previously only an online casino, Mr Green is diversifying and expanding its offerings, and its sportsbook will be powered by Kambi software. Mr Green has timed their launch perfectly to coincide with the kick off of one of Europe, and the worlds most hotly anticipated sporting events. Per Norman, the brand’s CEO has stated that they are thrilled to be going live at such a good time, as the UEFA Cup is only held every 4 years and its fan base is enormous. The timing of the sportsbooks release will benefit both existing Mr Green players and those who are looking to play casino games and wager on sporting events all on the same site, and is sure to attract a number of new members.
Norman has said that integrating a sportsbook into their online offering was a priority for Mr Green and that they were catering to the increased demand for online betting options. The addition was seen as a natural progression for the brand and although their earnings had increased by 20% in 2015, they were always on the lookout for ways to improve and expand. The sports betting market has enjoyed exponential growth, and by collaborating with Kambi Mr Green hopes to meet player’s expectations and provide a personalised betting experience that is in line with the quality of their casino games. Mr Green opted for Kambi, as the software provider’s sports betting platform boasts comprehensive features, including in-play betting. Kambi has stated that they are thrilled to join forces with Mr Green, as the casino is already well positioned in several countries, and that by adding a sports betting facility, they’d surely thrive. In launching their own online sportsbook, Mr Green follows in the footsteps of 3 other well-known casinos that have recently done the same.
Cherry, LeoVegas and Gamesys have all incorporated online betting platforms into their offerings, and preliminary reports have shown a marked increase in visitors to their sites. It’s clear that by expanding and incorporating an online sportsbook into their site, Mr Green hopes to achieve the same results.