Premier League Inks Sports Betting Canada Deal

Premier League Inks Sports Betting Canada Deal

Lillie Mcguire
Posted on June 13, 2021 at 12:06pm

The Canadian Premier League has signed a new deal with ComeOn! The latter has been named the League’s official online casino and sports betting Canada partner in the multi-year agreement. According to the terms of the deal, the ComeOn! logo will soon be displayed on a CPL Club jersey. This addition is expected to be unveiled at the start of the 2021 season.

Along with OneSoccer, the CPL’s exclusive broadcast media partner, the organisation is expected to provide fans from one side of the coast to the other with the insights needed to prepare for the ‘ComeOn! Match of the Week’. This will take place on every Sunday for the duration of the CPL season.

Partners In Sports Betting

David Clanachan, the Canadian Premier League Commissioner, expressed the fact that his firm is excited to have a new partner that is an expert in the emerging sports betting Canada industry. He added that this step is an innovative one that is expected to help drive fan engagement and participation with all CPL matches. The Commissioner went on to say that offering engaging and interactive updates from match to match makes for an excellent opportunity for fans of the game to stay involved.

Other planned integrations for CPL moving forward includes a custom OneSoccer show titled ‘CPL Week in Review’, which will be presented by ComeOn! This show will be aired every Monday and will feature a wrap-up of the matches played that week, as well as a look at upcoming fixtures. The aim of this show is to provide fans with a one stop shop program for weekly news and insights covering the CPL.

ComeOn! Set To Feature Prominently

In accordance with the agreement negotiated by Canadian Soccer Business (CSB), ComeOn! will feature prominently in the CPL Predictor game. This includes an interactive digital experience that will give sports betting Canada fans the opportunity to predict the action to unfold at every club match for the coming season, as well as win prizes by doing so.

In addition to this, ComeOn! will offer a full suite of broadcast assets, an enhanced level of broadcast and stadium signage, as well as brand integration across each CPL match. The firm will also be featured in content across OneSoccer CPL broadcasts and Canadian Premier League digital channels. Berkay Reyhan, the Chief Commercial Officer at the ComeOn! Group, said that he and his team are proud and excited to be partnering with the CPL.

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