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Posted on March 20, 2020 at 12:03pm
The provider that powers some of the most popular online casinos is revolutionising responsible and safer gambling. SkillOnNet, in partnership with data science specialists Neccton, unveiled a cutting-edge machine learning tool that can detect and help minimise harmful behaviours.
The new tool is called Mentor, and it will be rolled out at all brands on the SkillOnNet platform. AHTI Games, Lucky Vegas, PlayOJO, Royal Bet, Slingo, and SlotsMagic are some of the sites at which Mentor will be available.
An Innovative Approach
Created by Neccton, who collaborated with psychologists and behavioural scientists, Mentor brings an innovative approach to responsible gambling at online casinos. In addition to tracking player data, the tool also is able to detect behavioural changes as well as risk patterns.
If the tool flags indications of problem gambling, or if its assessment of players’ gaming habits determines that they are at risk, it offers personalised communications. The messages have been formulated to minimise harm by prompting behavioural changes.
One of the techniques that has been incorporated into the feedback that is sent to players when their gaming behaviour is flagged is known as ‘motivational interviewing’. Partly developed by William R. Miller and Stephen Rollnick, the approach to counselling is centred on the player. By engaging with communications that take the form of nudges, players can resolve their inner ambivalence, and they can find the motivation they need to change their behaviour.
Proud Of New Technology
Speaking about Mentor, Andy Andrew, the online casino provider’s head of compliance, said that the company was proud to launch innovative technology geared toward safer gambling. He explained that responsible gaming is one of the most important aspects of the industry.
Andrew added that, although the provider’s in-house tools offer advanced functionality, he was particularly excited to adopt the machine learning tool. The tool should ensure that players determined to be at risk will receive sound advice that they can put into practise. Mentor will be rolled out at the provider’s in-house online casino brands, as well as those of its white-label partners.
Neccton director, Dr Michael Auer offered a glimpse at Mentor’s background. He explained that academic research is at the heart of what the data specialist company does.
Dr Auer said that the company had published more studies on responsible gambling and tracking players than any other company or institution had done in the last 10 years. He said that, in doing so, the company was able to demonstrate responsible gaming approaches that do work, as well as those that do not. Dr Auer added that the company’s constant improvements to its tools were based on proven methods and on academic evidence.
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