Single-Event Bets Change Online Casino Canada Landscape
Now that single-event sports betting is finally legal across the Canadian provinces, there’s been no holding back bettors from wagering on their favourite sports. It’s safe to say the online casino Canada scene will never be the same again. Bettors from Ontario, in particular, made for a stunning first week, with betting handle of more than CA$100 million reported by the OLG for the first five days of the expanded market alone.
The Crown corp. is making it all happen via a brand-new platform called PROLINE+. The platform accepted its debut wager on a single sports event for a pro-baseball game between Milwaukee and Minnesota. According to the online casino Canada provider, bets on single sporting events dominated betting spend during the first week following legalisation – with bets on football, soccer, and baseball accounting for a cool 82 per cent of all wagers accepted over the course of the initial five days.
PROLINE+ Makes The Difference
According to the OLG, what’s made the world of difference is the early launch and pre-advertising that was done in terms of PROLINE+.
The app was announced only shortly after the effective date for legalised sports betting in the country – meaning it was all systems go by the time it came for the new legalisation to be signed into force.
According to a statement issued on Wednesday by the OLG along with the take-handle result for the first week, the corporation has enjoyed excellent engagement with bettors who opted in on registering early for using the application. OLG chief digital and strategy officer, Dave Pridmore, said he feels confident and optimistic about even more growth, and especially so with the NFL’s new season about to soon kick off.
BCLC Sees Record Week
While Ontario is Canada’s largest province, the other provinces, too, have made headway with the launch of their own respective betting and online casino Canada offerings.
One such provincial operator is the British Columbia Lottery Corporation (BCLC). While the corporation saw record earnings to the tune of $252 million for the year 2020/21, the operator has said it expects even higher numbers for the current year. This from the fact that the BCLC registered a cool 1,208 during the first week following the passing of bill C-218 alone.
PlayNow users in the matter of only a week made for an impressive 72 per cent increase in the amount spent on bets when compared to the week directly ahead of the legalisation of betting on single sports events in the country.