Stakelogic Gets New Online Casino Identity
Posted on June 30, 2021 at 11:06am
It is official: Stakelogic has undertaken an endeavour to redesign its brand and give itself a new online casino identity. The company is set to do so as it attempts to reflect its transition from being a B2B video slots studio to being a provider of casino content for both operators and players.
As the online video slots industry becomes increasingly popular and inundated with game developers, it has never been more important for an iGaming brand to set itself aside from its competitors.
A Completely Different Company
Jake Agius, the Digital Marketing Manager at Stakelogic, said that since the firm was acquired by Triple Bells, it has become a completely new online casino company. As such, it has taken a completely different view on the development and distribution of online games.
Mr Aguis said that Stakelogic now develops more video slots that are drawn by innovation and as a result, is able to serve a much bigger client base. When looking at its previous base of clients and its previous brand identity, the company did not feel like the two were an accurate reflection or representation of each other.
The Digital Marketing Manager went on to say that while Stakelogic wants to engage online casino operators and make them aware of the brand, it also wants to focus on connection with players on a much deeper level. The company hopes to do so by promoting its own brand name as opposed to marketing its games one-by-one.
Aguis added that he believed in the refreshed brand. Moving forward, he thinks that the refreshed brand, coupled with the new logo, will go a long way in driving awareness among both operators and players.
Attracting Users Globally
As it updates its values and aesthetics, the Stakelogic group has said that it plans to attract increasing numbers of video slots and gambling enthusiasts from across the globe. Their intention is to showcase where Stakelogic has come from, as well as where it’s aiming to go.
Stakelogic’s new online casino branding aims to capture the rapid growth of recent times and focus on an increased capacity of development in order to drive even more development amongst its players, operators and online casinos.
The company was purchased in August of 2018 by Triple Bells. Ever since then, it has been able to secure its own pair of acquisitions. Just earlier this month, the firm added two new additions, namely Smart&Applied and Hurricane Games, to its expanding portfolio of acquisitions.
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