William Hill Inks US Evolution Live Casino Deal

William Hill casino

Lillie Mcguire
Posted on October 14, 2020 at 2:10am

One of the world’s leading bookmakers has teamed up with the number one live casino authority in the regulated world and will now provide live casino games to the booming U.S. iGaming market.

British bookmaking and online gaming giant William Hill have confirmed the inking of a significant new deal alongside live casino content developer and supplier Evolution, previously known as Evolution Gaming.

Already enjoying a stellar and super-successful similar partnership across the biggest part of regulated Europe, Evolution and William Hill have now signed up for an in-partnership deal with an all-new focus on the highly lucrative U.S. market.

New Jersey – And Beyond

The alliance will initially be launched in New Jersey. Live casino games offered by William Hill to its New Jersey player base will, according to the recent release to the media, be streamed live from Evolution’s live iGaming broadcasting studio in beautiful Atlantic City.

The alliance will however not be restricted to New Jersey only, but will ultimately expand in such a way so as to serve live casino enthusiasts situated in every regulated state served by William Hill across the legalised online gaming United States continent. William Hill enjoys a significant and dominating presence across all the U.S., with bookmaking operations actively running in several states – including New Jersey, New Mexico, Rhode Island, Delaware, Florida, Iowa, Mississippi, West Virginia, and Indiana. As U.S laws update and change, more states will surely be added to the ever-growing list.

Evolution Priority Is Solid Support

Evolution’s number one priority right now, and within the context of the exciting newly expanded association between the two industry giants, explains Malta chief executive officer Johan Nordstrom via the official press release, is to support William Hill. The brand aims to do so in a way that helps the bookmaker reach the same enormous heights as those it’s achieved across Europe.

What Evolution has been offering to William Hill – and will continue to offer to the British bookmaker, is a stand-out show of support and equally stand-out live casino products, said Nordstrom of the expanded partnership alliance.

The products provided to William Hill by the live casino specialist supplier are literally instrumental to the ongoing success of the company’s operations to date – and will continue to be well into the future too, and for as long as the link-up between the two gaming and entertainment giants exists, said the CEO.

The Focus Remains U.S.-Based

Evolution, in the meantime, continues to focus on its own U.S. expansion. To this end, they have concluded similar supply deals to that enjoyed by William Hill with several other major sports betting and iGaming operators across the states. These include an exciting new partnership recently inked in association with BetMGM.

The partnership will see Evolution supplying live casino games to BetMGM itself, as well as to affiliated online brands such as Borgata Online and Party Casino. Evolution will provide to the operating giant its entire suite of live table games as well as an award-winning collection of television gameshow-style titles.

Evolution Pushing Ever Forward

The newly rebranded live casino supplier is currently engaged in a take-over Merger & Acquisition process opposite leading iGaming and online slots developer NetEnt.

The intended deal is currently going through anti-trust motions and other standard regulatory processes so as to acquire the final approvals necessary for the final M&A green light from shareholders and local legislative and government authorities.

Originally anticipated to have been concluded in full in terms of anti-trust laws and permissions November 2 this year, the final outcome has now been extended as a result of an anti-trust probe initiated by the U.K.’s Competition and Markets Authority (CMA).


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