William Hill To Form Merger
Posted on February 27th, 2017 at 12:02pm
Parvus Asset Management Encourages Stabilising MergerBoth William Hill’s retail and online betting operations have seen a general decrease in revenues recently, which has become a cause of concern for its owners and major shareholders. Thus, merging with another company may be the only option for the company to successfully maintain its popular branding and player pool while being supported on a monetary level. Currently, Parvus holds a 14% stake in the online betting provider. During the course of last year, the bookmaker also made an attempt to ink a deal with Canadian iGaming mogul Amaya, the hugely successful parent company of online gaming brands – PokerStars being one such brand. Unfortunately, the two parties could not come to an agreement regarding their terms, and talks of a partnership were ceased, leaving William Hill without a potential partner for a takeover.
888, The Rank Group May Be Potential TargetsDespite its failed talks with Amaya, William Hill continues to persist with the idea of a takeover in order to secure its future as one of the world’s most prominent betting sites. The company may already have certain iGaming brands that it has set its sights on in terms of a merger, as was reported recently by The Times newspaper. According to the article in question, these ‘targets’ may include 888, The Rank Group and GVC Holdings - although neither Parvus Asset Management nor William Hill have confirmed this in an official statement.
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