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What we like most:

  • Extensive statistical data for sports available
  • Live in-play betting services
  • Almost a century of sports betting experience

What we like least:

  • 30-day limit on free bet bonuses 




Proprietary software (Computerized Bookmaking)


English, Spanish, German, French, Swedish, Finnish, Italian, Romanian, Polish, Slovenian, Mandarin

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Established in Britain way back in 1934, William Hill was leading the industry way before its online presence became known. It all started with a high street retail presence in the UK, and has now culminated in an iconic betting website with an unbeatable range of products therein. This elite sports betting brand is widely considered to be one of the most popular in the world, no doubt thanks to its extensive range of betting options, game statistics and generous cash bonuses.

Novices and veterans alike find the platform easy to use and to enjoy, while its international presence allows punters from all corners of the world to get in on the action.

Fully regulated by the UK Gambling Commission, William Hill Sports serves players in more than 100 countries worldwide with its spreads, money lines, and exotic wagering opportunities. And with payouts averaging a whopping 96.05% across all markets, you can be sure that you really do stand the chance to gain excellent returns when you sign up here!

Looks and Graphics

William Hill has had its sleek dark blue and yellow color scheme in place for many decades now; so much so that it has actually become one of its trademarks. The sports betting providers online site is no different, adding grey accents into the mix as well for a refined look.

Designed for ultimate usability for punters of every level of skill, you can easily find whatever you need on the William Hill Sports interface. Betting markets, statistics, payments and other options are all clearly marked, allowing you to maximize the time you spend placing wagers instead of having to spend hours browsing the site.

Odds and Markets

Aside from its fantastic odds, the sportsbook deliver some of the most niche and exciting markets to be found, not to mention punter classics as well. Everything from basketball and badminton to boxing, bowls, eSports, ice hockey, tennis, soccer, and horse racing will be right at your fingertips, as well as countless other prime options too. The site even includes a unique feature that allows you to switch your odds formats between US, UK and EU options for simpler selections.

Banking and Support

As is to be expected from such a well-established brand, William Hill Sports has a world-class range of payment methods for its customers to make use of. Options like Visa, MasterCard and Maestro are all includes, as are Skrill, PayPal, Neteller  and eWire.

In fact, the sports betting brand actually has one of the largest ranges of payment and withdrawal methods in the Canadian market, so you should always be able to find an option that works for you. All methods are protected by modern SSL encryption to guarantee you safe deposits and peace of mind, too.

Awards, Features and Bonuses

Unlike some other sportsbooks, William Hill does not change its welcome bonus offers very often. What you see is what you get, but that still equates to a fantastic no-deposit welcome deal that gives you $30 free (in the form of 3 $10 free bets) when you wager $10! You will need to use a special promo code, ‘C30’, to claim this offer, and have 30 days to use it from when you make your first deposit.

Besides this, Will Hill also boasts a tried and tested range of promotions like cashbacks, free bets and referral bonuses to keep you motivated and coming back for more. There are few sports betting brands around that have quite as much history as this one does, and it takes great pride in being able to offer its punters an experience more than 80 years in the making!

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